January 24, 2015 is National Readathon Day!
Goodreads promotes the event saying, "Grab your latest book and charge your ereaders, ladies and gentlemen. It's time for the first-ever National Readathon Day! On Saturday, January 24, 2015, join readers across the country who will be reading in solidarity for literacy from noon to 4 p.m. (in your own time zone). National Readathon Day is partnered with FirstGiving.com, and all money raised will go to the National Book Foundation's efforts to improve literacy and reading proficiency for millions of Americans who lack basic skills."
Penguin Random House says "You might take for granted how easy it is for you to read this sentence, but millions of Americans still struggle with basic literacy. 40% of American adults are either at or below basic reading proficiency, and 14% are fully illiterate. But the trouble doesn’t stop there. Each year, millions of Americans — especially our youth — are losing touch with the power and importance of reading books. As Malcolm X said, “People don’t realize how a whole life can be changed by one book.'"